GTM strategy · Tools · Writing
GTM runs on stories and systems.
Here are mine.
Fifteen years of GTM strategy and enablement across enterprise APAC. Lately I’ve been building AI skills and prototypes for the work that sits between the first meeting and closing the deal.
Latest writing
All posts →Aug 23, 2026 · 5 min read
You can now rehearse a room you've never been in
Building a workshop simulation with Claude Code, what it fixed, and the design questions it never thought to ask.
The rules you write for yourself
3 minThe metaphor I had to kill
4 minTools
Skills and prototypes built to test an argument.
I’m taking on fractional GTM work.
I’m in the early days and accepting small number of pro bono engagements. If you’ve got a problem that might fit, get in touch.