Apurva Prasanna

GTM strategy · Tools · Writing

GTM runs on stories and systems.
Here are mine.

Fifteen years of GTM strategy and enablement across enterprise APAC. Lately I’ve been building AI skills and prototypes for the work that sits between the first meeting and closing the deal.

Latest writing

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Jul 22, 2026  ·  3 min read

The rules you write for yourself

India is making AI verification a duty for banks and courts. But the rest of us have to make the choice for ourselves.

The metaphor I had to kill

4 min

Should AI Cook?

10 min

Tools

Where AI Fits

Live

Where does AI actually fit in this workflow?

MEDDPICC Qualifier

Live

Is this deal qualified, or barely alive?

Pursuit Kit

Live

What does this pursuit need you to do this week?

I’m taking on fractional GTM work.

I’m in the early days and accepting small number of pro bono engagements. If you’ve got a problem that might fit, get in touch.

Work with me