GTM strategy · Tools · Writing
GTM runs on stories and systems.
Here are mine.
Fifteen years of GTM strategy and enablement across enterprise APAC. Lately I’ve been building AI skills and prototypes for the work that sits between the first meeting and closing the deal.
Latest writing
All posts →Oct 16, 2026 · 4 min read
The brief is the map
Notes from a workflow redesign where the agency kept getting lost
You can now rehearse a room you've never been in
5 minThe rules you write for yourself
3 minTools
Skills and prototypes built to test an argument.
Thinking about the same questions?
I’m always up for comparing notes with people building in GTM. Say hello.